Pimp Your Ford

Back in the 1960s, Galpin Ford sold just two 4x4 trucks a year, one at the beginning of hunting season and the other during year-end clearance, according to Bert Boeck-mann, owner of the Southern California dealership. Looking to move the needle somehow, Boeckmann agreed when an employee asked if he could fix up some of the trucks like the kids are doing. The dealership started adding wild paint jobs, lift kits, big tires, light bars, and more and sales exploded to more than 25 trucks per...

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