Cruising Madtown

Where better than a vibrant Big Ten campus to test the youth cred of next year's Ford Fiesta , DAVID ZENLEA by A. J. MUELLER It's all about youth these days. That's why Ford, taking a page from President Barack Obama's campaign strategy, is pitching its European Fiesta directly to Generation Y, with plenty of Twitter and YouTube pages devoted to the cause. And that's why Automobile Magazine's youngest editor yours truly drove the car to Madison, Wisconsin, home of more than 30,000 undergrads,...

Preston Lerner

BILL REINERT, TOYOTA'S IN-HOUSE ENERGY guru and resident contrarian, looks like he's just taken a whiff of a long-expired container of milk. Reinert is serving on a future-of-the-car panel at a high-powered green-think conference sponsored by Fortune magazine and featuring heavyweights such as President Bill Clinton and Bill Ford. Although the symposium is being held in a button-down bastion of Orange County, the ambience is totally Silicon Valley, all iPhones and Aeron chairs, with lots of...

Illustration By Tim Marrs

Tim Marrs Illustration

Ball of fire, but it still looks good and is a strong value for a sharp European convertible. That car, I think, has a sort of timeless appeal. It's like a Jeep Wrangler for WASPs. I'm also including the new 9-5, which I'm almost done with. Granted, it doesn't really make much sense to put all this time and money into the 9-5 now, but try telling that to my wife. She's all, We borrowed billions of dollars from my parents, and you need to build electric cars. And don't even think about...