Ford Performance Products

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▲ No joke, this line for Mustang Week T-shirts and other merchandise persisted for over two hours. You know the event is good and the brand equity is strong when attendees will wait that long just to wear your logo on their person.

f you are reading this magazine, there's no doubt you're a lover of highperformance Mustangs. It's likely your ears are tuned to pick out a rumbling 'Stang exhaust from a mile away, and you can probably even name the brand by the tone.You've been walking along and stopped in your tracks to pinpoint the source of the sound. Like a pretty girl will draw our eyes, a Mustang will command all of our senses.

Imagine if that was the whole point of your vacation—that's what Mustang Week is all about. For five days, Myrtle Beach, South Carolina, becomes Mustang beach. Wherever you turn, Mustangs are rolling down the road, pulling away from stoplights, and pulling into local businesses. It's truly a magical thing for fans of these cars.

Of course, the influx of Mustangs is only one aspect of the series of events included in Mustang Week.Things get underway officially at the Planet Hollywood on Tuesday, but informal cruises, and meet-ups begin as soon as Monday.

Wednesday takes the action to Myrtle Beach Speedway for fun runs around the track, an autocross, and a burnout contest. Thursday there's a meet-up at Hooters and a caravan out to Darlingon Drag Strip for some quarter-mile action.

The crown jewel is the judged car show on Friday at Myrtle Beach mall, and everything winds down with a free-form cruise-in on Saturday that simply takes over the parking lot.

Putting the show into numbers is tough, as the car show is limited to just 650 cars, but 190 cars tech'd in at the drag night and 220 checked in at the speedway; both venues reported over 1,500 people there to check out the action. Likewise, during the car show, the turnstiles at the Bass Pro Shops nearest the show doubled in traffic on Friday and came close to doubling on Saturday during the Cruise-In, where 13,245 people moved through. In short, a lot of people came to check out Mustang Week, and we can see why.

If you love Mustangs and you haven't been, then you need to put this one on your bucket list. We'll be there next year, but for now, get a glimpse of the scene from our photos.

▲ No joke, this line for Mustang Week T-shirts and other merchandise persisted for over two hours. You know the event is good and the brand equity is strong when attendees will wait that long just to wear your logo on their person.

Brand

MUSTANGSTAKE OVER SOUTH CAROLINA'S GRAND STRAND FOR FIVE DAYS OF

FUN Text and Photos by Steve Turner

▲ This coupe is the proverbial one that got away. I spied the car at Planet Hollywood, but the owner was nowhere in sight. I thought sure I'd catch up with the car at a later event, but it wasn't in the cards. Obviously a nicely modded Fox with an eye-catching paint scheme, this car has the attributes that will always turn my head. However, it was the fusion of a classic Fox with the American Racing Shelby Razors designed for S197s that really grabbed my attention. Nice ride.

▲ Silverhorse Racing main man Marcello Canitano rolled into Mustang Week in his company's latest project 'Stang, the Twisted Six. A '10 six-banger, this car serves as the testbed for the company's products, including its famous flush-mount quarter-window louvers and billet gear. The latest part in the company roster is a new capless-refueling-compliant Tru-Billet aluminum fuel door for '10-and-up 'Stangs.

F/This year's Planet Hollywood Meet 'N' Greet was out of this world, last year was big, but the '10 edition was swamped with people and cars. The pavement was sizzling, but it didn't deter the faithful from coming out in droves.

Mustang Week officials didn't waste any time picking dates for their 10th anniversary event in 2011. If you're a regular, you know it's gonna be good. If you've never been, 2011 is a good time to start. Mark your calendars for July 18-24, 2011.

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